Public Relations Ethics: The Real-World Guide

This book provides a practical guide to applying ethical principles and industry codes of ethics to public relations practice, with real-life examples and case studies. It is ideal for undergraduate, postgraduate, and continuing education courses in public relations ethics.

Format: Paperback / softback
Length: 238 pages
Publication date: 30 December 2020
Publisher: Taylor & Francis Ltd

This comprehensive guide provides practical insights and strategies for public relations practitioners to navigate ethical challenges and uphold the industry's codes of ethics in their daily work. Authored by industry experts Trevor Morris and Simon Goldsworthy, the book offers a rich blend of theoretical knowledge and real-world case studies, providing a global perspective on ethical issues. Through engaging interviews with prominent practitioners, the book offers contrasting viewpoints and showcases recent examples of ethical dilemmas and disciplinary actions. Thought-provoking questions and exercises aid readers in examining complex ethical scenarios and evaluating the critical challenges faced by public relations professionals.

Designed as a core text for public relations ethics courses and a valuable supplementary resource for general public relations survey courses, Public Relations Ethics is an essential resource for students, professionals, and educators alike. In addition to the main text, the book includes online resources such as lecture slides and links to additional resources, enhancing the learning experience and facilitating classroom discussion.

By embracing the principles outlined in this book, public relations practitioners can build trust, maintain professionalism, and contribute to the positive reputation of the industry. Whether you are a seasoned practitioner or just starting your career, Public Relations Ethics is a valuable guide that will help you navigate the ethical landscape and achieve success in your public relations endeavors.

Weight: 366g
Dimension: 152 x 228 x 18 (mm)
ISBN-13: 9780367612276