100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.

Format: Paperback / softback
Length: 304 pages
Publication date: 03 August 2018
Publisher: Kogan Page Ltd

The book "100 Practical Ways to Improve Customer Experience" is a valuable resource for businesses seeking to enhance their customer experience and stay competitive in today's rapidly changing market. Authored by industry experts, the book offers a comprehensive guide to implementing customer-focused marketing strategies at every stage of the customer journey. By prioritizing the customer, businesses can identify areas for improvement and implement effective changes throughout their value chain.

The book is particularly relevant for multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive, which are facing significant disruption from trendsetting brands like Uber, Airbnb, and Amazon. These industries must adapt to new practices and remain relevant in a constantly competitive marketplace.

One of the key strengths of "100 Practical Ways to Improve Customer Experience" is its blend of strategy and best practices. The book provides a clear framework for developing customer-centric marketing strategies, and includes practical examples and case studies from leading companies in various industries. This makes it easier for businesses to apply the lessons learned to their own operations and achieve real results.

In addition to its practical insights, the book also offers valuable resources for MBA students and senior industry professionals looking to transform their businesses. Online resources include a best practice checklist to optimize mobile apps, which is increasingly important as customers increasingly rely on mobile devices for their shopping and communication needs.

Overall, "100 Practical Ways to Improve Customer Experience" is a must-read for any business seeking to improve its customer experience and stay competitive in the digital age. Its comprehensive approach, practical examples, and valuable resources make it a valuable resource for professionals and students alike.

Weight: 488g
Dimension: 157 x 233 x 23 (mm)
ISBN-13: 9780749482671